Find out how much experience a manager has and who they currently represent. “Many artists think they should go for the most ’well-connected’ manager with an impressive roster of many successful artists,” says Loretta Andrews, founder of Safe Music Management, whose clients include Guvna B and Joshua Luke Smith, “when in truth the most important requirements are someone who believes in you as an artist and is going to work extremely hard because of that.” Key skills a manager will needĮxperience is also an essential factor. But whether you find them or vice versa, the first thing you must look for in a manager is a real passion and enthusiasm for your music. If you are doing all the right things, then you will inevitably come into the orbit of music industry professionals who will spot your potential. There is a saying in the music industry that ‘You don’t find a manager, a good manager will find you’. The Unsigned Guide has a comprehensive list of industry seminars at conventions. Conferences and industry showcases can also be a useful way to meet managers. Recommendations can be invaluable, so talk to other artists and bands to see if they have had positive experiences of working with particular managers. By narrowing it down, you stand a better chance of finding a manager with the specialist label and live agency contacts. Directories such as the //Unsigned Guide// list the genres that managers specialise in. Instead, find managers who operate in the same niche area or genre as you. Focus on your nicheĪvoid a blanket email approach.
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The MMF has hundreds of professional managers listed. Other useful resources include the Music Week Directory and the MMF’s The Music Management Bible, both of which are often available from local libraries. When it comes to finding contact details of managers, there are numerous useful resources. By observing what you have achieved under your own steam, a prospective manager will be able to gauge how dedicated and hard working you really are. Most managers will want to see that your business is up and running and that you have a decent fanbase. What can you offer a manager?īefore you start planning what a manager can offer you, ask yourself what you can offer them. If, however, you are looking for someone with specialist industry knowledge to represent you, negotiate on your behalf and seek out bigger and better opportunities, then you will need to start looking for a professional manager.
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If it’s simply general admin to free you up to focus on your creative work then it’s worth assessing whether there is a trusted friend, relative or someone within your local music scene who might be able and willing to help out. Many musicians already successfully manage themselves, incorporating their creative role alongside general admin such as phone calls, emailing, running social media platforms, writing press releases, negotiating syncing opportunities and inputting metadata for tracks.īut if you find yourself spending so much time on the admin that you don’t have any time to actually create any music, that is probably the time to start thinking about getting support. "Do as much as you can on your own,” says Nicky Carder of the Music Managers Forum, a professional community of music managers. “Once an artist thinks they have done everything they can themselves, it might be a good time to consider management.” The role of a managerįrom the outset, it’s worth establishing what you want a manager to do. The first task for any band or singer-songwriter is to ask themselves why they think they need a manager. But for artists keen to secure the services of a good manager, finding and choosing one can be challenging. The right manager should have the vision, skills and conviction to take you and your music to a whole new level. In an era when record labels no longer have the money to invest in unproven acts, managers have emerged as one of the best routes into the music industry. Few factors can propel a musician’s career forward quite like a good manager.
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